Artistwing

For artists, managers & independent labels

Your whole catalogue. You in control.

Your music. Your call. We handle the rest.

Turn the strongest moment of every song into short videos, honest curator pitches and capped ads. Your backstage crew does the work. You decide what goes out.

Join the waitlistSee how it works

No fake streams. No spam. Nothing without your approval.

A singer with headphones at a studio microphone. Illustrative photo.
Ready for your review

A moment worth sharing.

A short video built around your song’s strongest part, with the caption ready to review.

Channel
Instagram · TikTok
Your control
Approve before publishing

Review the video, caption and destination together. Make it yours before it goes anywhere.

Illustrative approval card · not a live action

Made for the work behind the music

Studio. Stage. Behind the decks.

Artistwing is built around the moments music is made in, so your own material stays at the centre: your songs, your images and your voice.

A producer with headphones at a large mixing desk in a sunlit studio.
In the studio
A singer and guitarist on a dark stage.
On stage
A DJ at the decks in her own studio, with records on the shelves.
Behind the decks

More room for the music

Keep the work. Lose the busywork.

Every song deserves attention, not just the latest release. Marketing shouldn’t take you away from making music.

Time back for music

Clips, captions, pitches and ads belong backstage. Artistwing brings the work together, so you don’t have to.

Real interest, not shortcuts

No bought streams or paid playlist placement. Honest pitches to curators who fit the song.

A budget you control

Set campaign caps and review the plan. Ads come later and will run on your own account, with limits in place.

Your crew, in the wings

The work moves forward. The call stays yours.

  1. Connect

    Bring your catalogue

    Artistwing analyses each song and finds its strongest moment.

  2. Set the direction

    Make it feel like you

    Approve the concepts, style, channels and budget caps.

  3. Make the call

    Review the finished work

    Every video, pitch and ad arrives as an approval card on your phone. Approve, edit or decline.

What’s in the beta

Everything around the music, in one workspace.

Here is what is already in place for the first artists.

Today, in one place

What needs you right now: work waiting for your approval, posts to spot-check and the next steps of your releases.

A plan for every release

Add a release date and get a dated plan: distribution, the curator pitching window, pre-save stories and release day. It is clear which steps are yours and which are Artistwing’s. Everything shows up in your calendar.

Short videos, out to your channels

Publish to Instagram, YouTube and TikTok from your workspace. You choose whether a YouTube video is public, unlisted or private. TikTok videos arrive as drafts in your TikTok inbox.

Autopilot you earn step by step

Set up a content concept and approve a first sample. Only then does the queue publish by itself, within your daily limits and between 10:00 and 20:00. Every fifth post comes back to you for a spot check, and after 20 good posts in a row it runs on autopilot. It pauses itself, and tells you why, if something looks wrong.

Curator pitches from your own inbox

Personal pitches to curators who fit the song, sent from your own email. A daily cap applies, and each inbox gets at most one email. Replies are collected in your workspace.

Your numbers, side by side

Connect Google Analytics, Search Console and Google Ads. Artistwing only reads them and never changes anything in your accounts.

In the beta, each channel opens as soon as the platform approves Artistwing. Ads come later, with a budget cap on every campaign.

How Artistwing markets your music

From the song to the feed.

Artistwing turns your own material into posts that fit each channel, with your cover, your words and your release date. Every post waits for your approval.

An Instagram Reel: a singer at a studio microphone with the line “Some things change. The music stays.”
A chorus clip for Instagram Reels, built around the song’s strongest moment.
A story with the cover of “Northern Lights”, the release date and a pre-save link.
A pre-save story with your cover, the date and the link.
A post of a producer at a synthesizer: “The night the synth line for Northern Lights happened.”
Behind the song, for TikTok and Instagram.

Example posts for an example artist.

A look inside

This is what it looks like.

Screens from the beta app, shown with an example workspace.

The Today page in Artistwing: a video ready for review, the release campaign with its next step, activity and figures.
Your next move: the next decision and your release campaign.
A release plan in Artistwing with dated steps from distribution to six weeks after the release.
A dated plan for every release.
The Review page in Artistwing: the video in front, its channel and caption, and Approve or Request changes.
Review every post before it keeps running.
The Today page on a phone: the video ready for review comes first.
Your next move, on your phone.

Example workspace with sample data. The app is in English during the beta.

Trust is part of the product

Clear boundaries. No surprises.

  • Nothing is published, sent or bought without your approval.
  • A fixed daily cap on curator emails, and at most one email per inbox.
  • A cap on every budget, and Artistwing pauses itself if something looks wrong.
  • No bought streams and no paid playlist placement. Ever.

Built from the artist’s side

Made for the work around your music.

Artistwing began as Zebastian Victorin’s own system for marketing a catalogue of 61 songs. Now we’re opening it to more artists, managers and labels. You make the music. AI handles the work around it.

Zebastian Victorin · Artist & founder

A few things worth knowing

Good questions. Straight answers.

Is it spam?

No. Pitches are personal, limited each day and sent only to curators who fit the song. Anyone can unsubscribe immediately.

What about Spotify’s rules?

Artistwing never buys streams or placements. We look at signals such as saves and new followers, not promises of guaranteed success.

Who owns the content?

You do. Your music, videos and contacts are yours, and you can export everything.

What does it cost?

Pricing will be published before the beta opens. Joining the waitlist is free and commits you to nothing.

When does the beta open?

We’ll invite people in the order they signed up.

Come backstage

Make room for what you make.

Join the waitlist for Artistwing. Tell us a little about your music and we’ll be in touch when it’s your turn to try the beta.

For independent artists, managers and labels. No cookies or analytics until you accept them.